Apple’s highly-anticipated ‘Scary Fast’ launch event, held on the evening before Halloween in an online format, brought exciting new announcements. Among the revelations were the introduction of the M3 chips, a new MacBook Pro, and a fresh iMac. The event garnered significant interest from tech enthusiasts, not only due to its unique timing but also because of the intriguing ‘Scary Fast’ tagline.
New M3 Chips
Apple’s latest silicon, the M3 family, comprises the M3, M3 Pro, and M3 Max, all manufactured using a finer 3-nanometer wiring process. This advancement translates to enhanced performance and a remarkable 22-hour battery life. Apple proudly claims that these chips are the first personal computer chips to utilize the 3-nanometer technology.
These chips boast an updated GPU that supports ray tracing, mesh shading, and Dynamic Caching, optimizing memory usage during tasks. Additionally, they offer up to 128 GB of unified memory, a 40-core GPU, and a 60-core CPU.
New MacBook Pro
The new MacBook Pro comes in 14-inch and 16-inch models, both powered by the new M3 chips.
Notable features include a Mini LED display, a 1080p camera, a 6-speaker sound system, an impressive 22-hour battery life, and support for RAM of up to 128 GB. Apple also introduced a striking ‘Space Black’ color option.
New iMac
Completing the trio of announcements is the 24-inch iMac, equipped with the swift M3 chips. It boasts a 4.5K Retina display with over 1 billion colors, support for Wi-Fi 6E, a 1080p webcam, and up to 24 GB of unified memory.
The iMac offers a vibrant palette of seven color options, including:
- blue
- green
- pink
- purple
- orange
- silver
- yellow.
